SERVICES
My super powers are strategic communication, innovation and organization. You'll see these on display in some of my favorite projects from my career below in my portfolio. Additional services I offer:
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Develop strategic business, communication and project plans.
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Fractional Chief of Staff, driving key initiatives for internal stakeholders.
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Build verbal and visual brand identity guides.
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Produce videos, website and programs that give brands depth, humanity and value.
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Translate one-time in-person events into vibrant, long-term online communities.
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Build strong cultures and internal brand ambassadors through internal communications and branding.
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Coach executives on strategic communication for both internal and public channels.
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Develop and execute content strategy.
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Develop change-management communication strategies and campaigns for internal and external audiences.
BRANDING
Early-Stage App. to Human-Centered Brand
I have had the joy of working on rebranding initiatives many times throughout my career. Most recently was in advance of Syrg.app announcing closing Series A funding in 2021. The rebrand was meant to be timed to capitalize on the high visibility milestone. I led the rebrand to "HourWork" - taking the brand from early-stage app to human-centered brand with a high-quality visual presence.
HourWork acquired customers, drove media engagement including the Wall Street Journal and ascended to top 100 in a key startup medium Crunchbase.
BOOK PUBLISHING AND LAUNCH CAMPAIGNS
#1 National Bestselling Books ON FIRE and IN AWE
John knew a bestselling book would transform his speaking business and his ability to impact more lives than speaking alone. I was his accountability partner learning about publishing, how to strategically grow his online presence while also supporting him in making sure his brand message was captured on the page. Ultimately, 30,000 books sold in the first three weeks, the book launch party sold out at 1,000 people and ON FIRE received 1,864 5-star reviews on Amazon. The full-length ON FIRE film is in production.
I was incredibly honored when John shared the following about my work, "Abby guided the international launch of my bestselling book On Fire and four years later, during a global pandemic, she followed it up with the launch of my bestselling book In Awe. Abby is irreplaceable."
PODCAST STRATEGY, PRODUCTION, MANAGEMENT | NEW MEDIA ANALYSIS
Live Inspired Podcast with John O'Leary
After the windfall success of John O'Leary's book ON FIRE, he felt called to offer a way for his readers to stay regularly connected. John's Podcast Live Inspired Podcast launched in the top 20 on Apple charts in 2017 and has been fueling the Live Inspired community since. Today, the show has over 7 million downloads, 800 episodes with phenomenal guests and annual sponsorships.
Successful results:
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Launched in the top 20 on Apple Charts in 2017
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7,000,000+ downloads to date
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800+ episodes
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New revenue stream established - annual sponsorship
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Opened up a network of world-class actors, athletes, authors and thought leaders
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Reciprocal invitations / media interview opportunities
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Multiplier for all other business properties: online community, books sales, speaking referrals
Take a listen! Here are a few of my favorite episodes:
STRATEGIC COMMUNICATION AND CHANGE MANAGEMENT
Benefits Org Reinforcing Trust, Re-establishing Norms in a Changing Industry
From the pandemic to international wars and supply chain issues to staffing challenges, the world has changed a lot in recent years and it has inevitably impacted most industries.
This gives you the opportunity to reset with your key stakeholders on how to think about the services you offer, reframe what "success looks like" today and reaffirm trust and confidence that you are a transparent, dedicated and skilled partner.
Preparing a State of the [Industry] mini-report allows you to reset norms in a changing world. This is the approach I took while leading the marketing team at Concordia Plans, the 60-year-old organization needed to bring stakeholders up to date on how to think about their pension and healthcare plans today.
Let's discover the magic within your business!
Contact
Let's see what magic is possible within your business. Book your free consultation today:
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m: 314-348-0022